Politico writers Jim Vandehei and Mike Allen are on to something with their feature published today about President Obama’s mastery of the mainstream media. Their conclusion that the president and his staff have broken new ground in manipulating journalists and shaping favorable coverage of the administration is so obvious that it is almost inarguable. Vandehei and Allen are right when they point out that the calculated leaks and softball interviews combined with a command of social media and other methods that limit press access have combined to build the Obama juggernaut that won him re-election as well as give him an edge in any battle with Congress.
Yet Vandehei and Allen’s insistence that this has nothing to do with the conservative belief that “a liberal press willingly and eagerly allows itself to get manipulated” ignores some of the same facts that they amass in discussing the way the president has played the “puppet master” with the media. No matter how smart the strategies employed by the White House, the president’s ability to skate through four years without getting seriously challenged by the mainstream media would not have been possible if most of those being played were not willing accomplices.